Nike Reinvents Its Iconic Lineup—Can Its Bold Product Overhaul Halt The Revenue DECLINEt? 

In the latest earnings, NIKE, Inc. reported its fiscal 2025 third-quarter results. Various strategic initiatives, including a focus on expanding product offerings and enhancing brand presence, were discussed by CEO Elliott Hill and CFO Matt Friend. The results show a complex scenario for NIKE, characterized by both challenging headwinds and promising initiatives aimed at revitalizing growth. For the third quarter, NIKE reported a 9% decline in revenue on a reported basis and a 7% decrease on a currency-neutral basis. This reflects ongoing challenges, particularly in key markets such as Greater China, which saw substantial declines, as well as in North America and EMEA. NIKE Direct revenues fell by 10%, with digital and store sales decreasing by 15% and 2%, respectively. Gross margins were reduced by 330 basis points to 41.5%, mainly due to higher markdowns, obsolescence costs, and an adverse channel mix. Despite these challenges, NIKE has registered strong holiday sales in December, offset by declining sales in the subsequent months.