Vimeo Inc. (NASDAQ:VMEO), the once high-flying video hosting platform, is set to be acquired by Bending Spoons in an all-cash deal worth approximately $1.38 billion, or $7.85 per share. This price implies a hefty 91% premium over Vimeo’s 60-day volume-weighted average share price prior to the announcement, underscoring the significance of the offer. The transaction has been unanimously approved by Vimeo’s Board and is expected to close in Q4 2025. Notably, the deal comes on the heels of Vimeo announcing a 10% headcount reduction and opting out of holding a Q3 earnings call—moves that signaled a leaner, more focused business. Vimeo’s Q2 earnings showed strong momentum in its enterprise and self-serve segments, aided by AI-driven product launches and platform enhancements. While revenue growth remains muted, Bending Spoons appears to be betting on the underlying technology, business transformation, and operational leverage of Vimeo. Below are four key reasons why this deal could make strategic sense.
AI-Enhanced Product Ecosystem With Enterprise Upside
Vimeo’s rapid deployment of AI features across both its self-serve and enterprise segments appears to be a central draw for Bending Spoons. The company recently rolled out tools like Agentic AI, enabling natural language video search and summarization, interactive video use cases, and real-time content translation. These tools are already generating incremental enterprise revenue and are designed to integrate seamlessly into customer support, training, and onboarding workflows. Vimeo’s enterprise segment grew revenue by 25% year-over-year in Q2 2025, and despite a minor bookings slowdown due to the churn of a bandwidth-heavy international client, leadership remains confident in the forward pipeline. The AI tools, especially “Workspaces” with departmental-level security and collaboration, are already in beta and could boost Vimeo’s adoption across regulated verticals such as healthcare and education. Bending Spoons, known for software craftsmanship across productivity and creative apps, could capitalize on Vimeo’s AI architecture by embedding it into its portfolio or offering white-labeled enterprise solutions. With Zoom integrations and increasing usage of video content across corporations, the synergy lies in bringing Vimeo’s enterprise-grade video stack to a broader productivity suite.
Operational Restructuring & Improved Profitability Profile
Bending Spoons would be acquiring Vimeo at a time when the latter is showing clear signs of operational turnaround. After multiple years of subpar performance and a bloated cost base, Vimeo has recently taken material steps to improve margins. The company raised its 2025 adjusted EBITDA guidance to $35 million, up from a prior range of $25–30 million, aided by efficient deployment of R&D and product development capital. Vimeo is also consolidating its dozen-plus legacy products into a single codebase, which not only reduces cost but enhances innovation speed and feature release velocity. These shifts allow the platform to innovate at scale—crucial in a market where AI developments are changing user expectations rapidly. From a capital allocation standpoint, Vimeo’s ability to generate free cash flow while investing in core growth initiatives makes it a viable target for a cash-rich acquirer. Bending Spoons could use its own development methodologies to extract even more margin through tighter codebase governance, centralized support structures, and potentially shared backend infrastructure with its other app platforms. In essence, the Vimeo acquisition allows Bending Spoons to pick up a leaner company that has de-risked much of its prior operational inefficiency.
Strategic Entry Into The Video-First Saas & Creator Economy
Bending Spoons has historically focused on mobile-first applications in video editing, fitness, and productivity. Acquiring Vimeo offers a shortcut into the growing video-first SaaS ecosystem, including corporate communication, content marketing, and digital collaboration. Vimeo’s self-serve business—which saw 11% bookings growth in Q2 2025, the highest since 2021—is powered by revised pricing, packaging, and long-awaited product updates. The management team is optimistic about returning to double-digit revenue growth over the next few quarters, particularly in self-serve. This aligns well with Bending Spoons’ strategy of targeting high-engagement consumer and prosumer bases. Furthermore, Vimeo’s creator heritage and brand recognition give Bending Spoons a recognized footprint in the U.S. and international markets. The possibility of bundling Vimeo’s video capabilities with Bending Spoons’ existing creative tools (such as video editors, design apps, and fitness platforms) opens up monetization routes through cross-sell, upgrades, and platform-level integrations. Moreover, as search experiences evolve toward video and agent-based models, Vimeo’s infrastructure and brand equity in hosting high-quality video content offer Bending Spoons a competitive edge in building AI-native user experiences.
Discounted Valuation With Scalable Tech Stack
From a valuation standpoint, Vimeo appears to be trading at historically low levels despite stabilizing fundamentals. As of September 10, 2025, Vimeo’s LTM TEV/EBITDA multiple spiked to 89.29x due to depressed EBITDA, but its LTM TEV/Revenue stood at only 2.38x and LTM Price/Sales at 3.09x. The company’s EV/GP multiple remains modest at 3.06x, suggesting that the gross profit stream is relatively undervalued for a SaaS model. While adjusted profitability is improving, public market investors had largely discounted Vimeo’s longer-term potential due to past missteps and unclear strategic focus. For a private acquirer like Bending Spoons, these multiples reflect an arbitrage opportunity if operational synergies and product expansions are realized post-acquisition. Additionally, Vimeo’s existing technology stack—including live streaming, video monetization, analytics, and AI enhancements—is robust and could be deployed across Bending Spoons’ app ecosystem. With video demand continuing to rise across sectors, a scalable platform with global reach and compliance infrastructure becomes a strategic asset, especially when acquired below replacement cost.
Key Takeaways
Vimeo’s proposed sale to Bending Spoons comes at a critical juncture for the video technology company. On the positive side, Vimeo has taken steps to rationalize its cost structure, consolidate its platform, and re-ignite growth in both enterprise and self-serve segments through AI-led product innovation. The business model has shown improving margins and offers monetizable scale across diverse customer types. For Bending Spoons, Vimeo offers a high-utility, low-redundancy asset with potential synergies in productivity and creator tools. However, the company’s recent valuation expansion—with LTM TEV/EBITDA now at 89.29x and P/S at 3.09x—suggests that any upside will require significant integration success and execution. Vimeo also continues to face churn in segments like bandwidth-heavy enterprise use cases, and its growth remains contingent on successful AI feature adoption. As such, while the acquisition reflects a compelling strategic logic, particularly in AI and content infrastructure, it carries execution and monetization risks that Bending Spoons will need to manage carefully post-close.
