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Church & Dwight’s $325 Million Acquisition Could Shake Up Stain Removal!

Church & Dwight has completed its acquisition of Miss Mouth’s Messy Eater stain remover for approximately $325 million, adding a fast-growing, digitally native household-care brand to a portfolio that already includes ARM & HAMMER, OXICLEAN, THERABREATH, HERO, BATISTE, Waterpik, and Trojan. The deal brings in a brand with roughly $80 million of net sales and $28 million of EBITDA for the twelve months ended December 31, 2025, implying a high-margin asset with meaningful scale despite low household penetration. Management expects the transaction to be neutral to 2026 EPS after transition costs, acquisition expenses, interest expense, amortization, and incremental marketing, with cash earnings accretion expected in 2027. The acquisition also follows a strong first quarter in which Church & Dwight delivered 5% organic sales growth, expanded adjusted gross margin by 130 basis points, and reiterated its 2026 outlook despite commodity and transportation cost pressure.