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Roku: How Are Apple, Peacock, And International Expansion Boosting Its Subscription Power?

The company reported strong first-quarter 2026 results characterized by robust platform revenue growth and improved profitability metrics. Platform revenue increased 28% year-over-year, surpassing internal outlooks, supported by significant advertising growth and subscription revenue expansion. Advertising revenue grew 27%, benefiting in part from major events like the Olympics and Super Bowl, alongside the adoption of a third-party partnership strategy and increased use of the company’s Ads Manager product. Subscription revenue rose 30%, driven by premium subscription sign-ups and the expansion of partnerships with major content providers such as Apple TV and Peacock. The platform reached an important milestone of exceeding 100 million streaming households. Profitability improved notably, with EBITDA margins doubling to nearly 12% year-over-year. Free cash flow stood at $148 million, representing one of the highest quarterly figures on record and reflecting free cash flow margins near 16%.