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Trade Desk’s China Breakthrough — Revenue Has Doubled Year-To-Date!

The Trade Desk, Inc. reported second quarter 2026 revenue of $715 million, reflecting a modest 3% year-over-year increase. Adjusted EBITDA reached $241 million, or a 34% margin, with net income of $64 million, equivalent to $0.14 per diluted share. The company’s revenue growth fell below its own expectations, primarily due to challenging macroeconomic factors impacting key advertiser categories such as consumer packaged goods (CPG) and automotive, which together represent roughly 25% of its business. These sectors face pressures from geopolitical tensions, tariffs, commodity costs, and uneven consumer spending behavior, leading some clients to focus on cheaper media buys rather than value-driven programmatic advertising. Despite these headwinds, The Trade Desk highlighted continued expansion with 217 joint business plans (JBPs) in place—a 38% increase year-over-year—with revenue under JBPs growing six times faster than overall revenue.