Description
Kroger’s Online Sales Are Accelerating—But Can the Company Turn E-Commerce Profitable by 2026?
The Kroger Co. recently announced its fourth quarter and full-year 2025 financial results, marking a period of strong performance amid a challenging environment. Under the leadership of newly appointed CEO Greg Foran, Kroger saw a noteworthy increase in identical sales without fuel, growing nearly 2.4% for the quarter and 2.9% for the year, alongside a 9% growth in earnings per share. This growth was at the high end of the company’s expectations, indicating a positive trajectory. Positives from Kroger’s earnings report include the significant progress in e-commerce, with adjusted e-commerce sales jumping 20% in the quarter, forming a substantial $16 billion segment of Kroger’s business. The company’s e-commerce expansion is further bolstered by profitable partnerships with delivery giants like DoorDash and Uber Eats.



