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Rogers Communications: Wireless Expansion & Satellite Integration—Is This the Next Telecom Power Play?

Rogers Communications, Inc. reported fourth quarter and full-year 2025 results that reflect a disciplined execution strategy amid a competitive and slower growth telecommunications market. The company emphasized strong performance in wireless and cable operations, as well as significant growth in its sports and media segment, following strategic acquisitions and investments in that area. In wireless, Rogers achieved total mobile phone net additions of 39,000 in Q4, choosing a balanced approach rather than aggressive discounting during a highly competitive holiday season. Postpaid churn improved to 1.43%, and wireless margin expanded by 40 basis points to 67%, an industry-leading level. However, average revenue per user (ARPU) declined by 2.8% year-over-year due in part to market-wide promotional pressures and roaming revenue headwinds. The company highlighted rollout of Rogers Satellite integrated into select 5G plans as a key differentiator, providing enhanced coverage in underserved regions and targeting enterprise and IoT customers.