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Apple Just Bought Q.AI — But The REAL Shift Is In Wearable UX!

Apple acquired Israeli startup Q.AI for close to $2B, locking down patents around “facial skin micro movements” that enable silent interaction with devices. The move extends Apple’s AI ambitions deeper into hardware just as Vision Pro enters the market and the company posts the strongest quarter in its history. The market’s immediate read is that Apple is playing catch-up to Meta and Google in AI wearables. But the more consequential development is Apple securing a new, invisible input layer that is proprietary, privacy-preserving, and designed to live entirely on the edge.