Avis Budget Group: What’s Behind Its High-Margin Strategy That’s Turning Heads?

Avis Budget Group has posted mixed results for its third quarter of 2025, reflecting both opportunities and challenges in its operational landscape. The company’s revenue hit $3.51 billion, marking a modest increase from the $3.48 billion recorded in the same quarter a year prior. This 1% rise, although slight, breaks an eight-quarter streak of flat or declining year-over-year revenues, signaling a potential stabilization as the business emerges from the pandemic era. A significant highlight from the earnings call was CEO Brian Choi’s emphasis on enhancing the customer experience, which he sees as a core engine for sustainable growth. Avis Budget has introduced “Avis First,” a service aimed at redefining customer services in the rental car industry. It reflects a strategic pivot not only towards premium service offerings but also towards distinguishing itself from competitors through improved reliability and value.