Carter’s Approach To Tackling Retail Decline: Inside the High-Stakes Wholesale Revolution! 

Carter’s Inc., a leader in young children’s apparel, recently presented their fourth-quarter fiscal 2024 results, providing insights into their performance and future outlook. The company has experienced both strengths and challenges across its operations. Positively, Carter’s reported stronger-than-forecasted fourth-quarter sales and earnings, reaching $860 million in net sales, up slightly compared to the previous year. This result was driven by robust performance in their U.S. wholesale business and favorable holiday selling periods. Carter’s core baby and toddler apparel offerings, which account for around 80% of their total apparel business, have been identified as the best-performing segment, with the company regaining market share in this category in the U.S. during 2024. Furthermore, Carter’s exclusive brand products achieved record sales, supporting growth within their wholesale sector.