Carter’s, Inc.: International Expansion, Diverse Market Strategies

Carter’s, Inc., a leading provider of children’s apparel, recently reported its third quarter fiscal 2024 earnings, showcasing both positive achievements and ongoing challenges. Overall, the results reflect the company’s strategic efforts to adapt to evolving consumer behaviors and macroeconomic pressures. On the positive side, Carter’s outperformed its sales and earnings forecast for the third quarter. The U.S. Retail segment was a key driver of this performance, with sales exceeding expectations. This improvement is attributed to the company’s new pricing and marketing strategies that were implemented during the quarter. More competitive pricing, especially in the opening price point segment, helped stabilize sales and even resulted in comparative U.S. Retail sales trending down by about 4%, less than the double-digit declines seen previously.