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Celsius Holdings: How Its Alani Nu Rollout Could Transform the Global Fitness Beverage Market?

Celsius Holdings’ third-quarter 2025 results highlight a continuation of its robust growth trajectory amid significant strategic shifts. The company reported a substantial 173% increase in consolidated revenue year-over-year, totaling approximately $725 million. The impressive revenue growth was driven by both the integration of new acquisitions and robust performance across its existing brands. A significant highlight was Celsius Holdings’ expanded partnership with PepsiCo. The company was appointed as PepsiCo’s U.S. Strategic Energy Drink Captain, which grants Celsius greater control over its distribution network, enhancing its strategic positioning in the energy drink market. This partnership is set to transition a larger portion of the Alani Nu distribution network to PepsiCo, promising an extended reach and potentially accelerating the growth trajectory of the brand. The acquisition of Rockstar Energy marks another pivotal move, as it broadens Celsius’s consumer base to include a more diverse array of energy drink consumers.