Deckers Outdoor Betting Big on HOKA: What Does The Recent Quarterly Growth Imply In Terms Of its Long Term Prospects?

Deckers Brands, the parent company of popular footwear brands HOKA and UGG, has delivered a noteworthy start to its fiscal year 2026, surpassing market expectations. In the first quarter, the company reported a 17% increase in revenue, reaching $965 million, and a 24% rise in diluted earnings per share to $0.93. Such performance was largely driven by the robust sales from its flagship brands, especially in international markets despite a challenging domestic environment in the United States.