eBay Live Growth Explodes 5X – Can It Beat Amazon at Its Own Game?

eBay’s third-quarter financial performance for 2025 highlighted a balance of strengths and areas for potential improvement. The company’s gross merchandise volume (GMV) grew by 8% year-over-year, amounting to $20.1 billion, and revenue increased by over 8% to $2.82 billion. Furthermore, non-GAAP earnings per share rose over 14% to $1.36. This performance was achieved in the context of challenging economic conditions and headwinds affecting cross-border trade into the U.S. This result demonstrates eBay’s capacity to navigate through external challenges while maintaining growth. A significant portion of the growth in GMV was driven by focus categories such as collectibles, motor parts and accessories, and fashion. The collectibles category benefitted from a strong performance in trading cards, with particular growth in Pokémon products. This category benefited from features like AI-driven listing tools and live shopping events, which have increased traction with users.