eBay, Inc.: Will The Integration of Artificial Intelligence Help Them Stay Competitive Against Larger E-Commerce Giants? 

eBay Inc.’s fourth-quarter results highlight various strategic and financial developments that mark a significant year for the company. The results signify a mix of progress and challenges typical of eBay’s evolving position within the e-commerce landscape. On the positive side, eBay has shown resilience in gross merchandise volume (GMV), with GMV recording a modest increase of over 2% to $19.3 billion. The increase marks three consecutive quarters of positive growth despite global economic challenges. Additionally, focused categories such as trading cards, motors parts and accessories, and luxury refurbished goods served as critical drivers of GMV growth. These categories, particularly trading cards, reported substantial increases by leveraging innovative enhancements like authentication services, expanded partnerships, and automated tools for sellers.