Ford Motors’ New EV & Hybrid Strategy & New Restructuring Plan – Will It Pay Off?

Ford Motor Company is navigating a challenging financial landscape with a mix of growth and setbacks. The company reported record revenue of $185 billion in 2024, marking its fourth consecutive year of topline growth, primarily driven by strong demand in its truck and commercial vehicle segments. The F-Series retained its position as the best-selling pickup truck in the U.S., and the Ranger continued to expand globally. Despite these achievements, Ford expects profitability to shrink in 2025, projecting an adjusted pre-tax profit of $7 billion to $8.5 billion, down from $10.2 billion in 2024. The primary reason for this decline is the deepening losses in its electric vehicle (EV) division, which could reach $5 billion to $5.5 billion.