Herc Holdings Inc.: Can Its Organic Growth & Local Expansion Give Them A Competitive Edge? 

Herc Holdings delivered mixed results for the third quarter of 2024. The company, operating under its Herc Rentals brand, continued to pursue its long-term growth strategies by expanding its geographic footprint and specialty equipment offerings despite facing challenges in local market conditions and interest rate environments. On the positive side, Herc Holdings demonstrated solid growth metrics, with rental revenue rising by 12% year[1]over-year, significantly outpacing the industry. This growth was supported by strategic acquisitions, a broadening network of greenfields, and enhanced efficiencies in local and national account segments, particularly in high[1]demand areas like mega projects. Furthermore, Herc’s pricing discipline contributed to a rental rate increase of 2.3% for the quarter. Despite an industry slowdown, Herc’s acquisition strategy has led to greater market penetration and fleet productivity. The acquisitions, once fully integrated, are expected to improve long-term profitability and operating efficiency.