Description

Hyatt’s AI Bet Goes Operational—Why LLMs Are Becoming a Real Revenue Lever, Not Just a Buzzword!

Hyatt Hotels Corporation’s fourth-quarter and full-year 2025 financial performance reflects both strengths and challenges within the hospitality sector. Hyatt reported a 4% increase in system-wide revenue per available room (RevPAR), primarily driven by the robust performance of its luxury brands and a significant 6% growth in leisure transient RevPAR over the previous year. This growth highlights a trend where leisure travel continues to be a priority for guests worldwide, particularly within the luxury segment. However, the business transient RevPAR saw a decline of 1%, particularly impacting select-service hotels in the United States, showing potential weaknesses in the business travel segment. The company has successfully drawn on its World of Hyatt loyalty program, which concluded the year with over 63 million members—an increase of 19% over the previous year.