Description

Integral Ad Science: Inside the Social and CTV Surge and What Meta, Snap, & Threads Add Next!

Integral Ad Science experienced significant growth in the second quarter of 2025, with total revenue increasing by 16% and a solid adjusted EBITDA margin of 35%. This growth exceeded the company’s expectations and was attributed to several strategic initiatives and beneficial market trends. The company expanded its customer base, secured contracts with new clients, and strengthened its international presence, particularly in the Connected TV (CTV) segment, which is identified as the fastest-growing channel. On the positive side, Integral Ad Science’s investment in artificial intelligence and their focus on improving performance, reach, and innovation supported their growth trajectory. This was evidenced by successful product enhancements and partnerships, such as the two-year renewal with Samsung for CTV, a strategic deal to monetize live sports inventory with Australia’s SBS, and the expansion of buy-side offerings, like Quality Sync for CTV.