Klaviyo Is Quietly Building a CRM Empire—Inside Its Bold Product Diversification Strategy!

Klaviyo’s third-quarter fiscal 2025 results reveal strong performance, highlighting its commitment to building a high-growth software business at scale. Revenue reached $311 million, a 32% year-over-year increase, driven by robust new customer demand and multiproduct expansion from existing customers. The company now serves over 183,000 customers in more than 100 countries. However, while these results underscore impressive growth, it’s essential to balance the view with considerations that could impact future performance. Positively, Klaviyo’s international revenue growth was remarkable, particularly in EMEA and APAC, which grew by 43%. This surge in international growth has been a trend for six consecutive quarters, indicating a strong strategy in these regions. Furthermore, Klaviyo’s AI-driven products have shown strong uptake; for instance, the Klaviyo service product line, launched just six weeks ago, has experienced rapid adoption compared to previous launches.