Macy’s CEO Tony Spring Sparks Comeback: First Sales Growth In 3 Years

After years of declining sales, Macy’s is showing signs of life again—and it’s no accident. Under the leadership of CEO Tony Spring, the department store giant just delivered its strongest quarterly comparable sales performance in twelve quarters, up 1.9% for Q2 2025. Spring’s execution of a customer-centric strategy dubbed the *Bold New Chapter* has helped lift Macy’s Inc., with gains across its core Macy’s banner (+1.2%), Bloomingdale’s (+5.7%), and Bluemercury (+1.2%). Particularly, the “Go-Forward” Macy’s locations—about 350 stores identified for strategic reinvestment—are outperforming expectations with 2.2% comparable sales growth, aided by the revitalized Reimagine 125 stores. The turnaround reflects enterprise-wide changes spanning store closures, luxury brand expansion, product curation, and operational streamlining. But challenges remain. Tariff headwinds and macro uncertainty have prompted cautious guidance for the back half of the year. Still, Spring’s disciplined playbook appears to be reversing a downward trend that defined Macy’s for the last three years.