Maplebear Inc. (Instacart): Will Its Expansion of Ad Platform & Retail Media Network Be A Potential Game Changer? 

Instacart reported its third-quarter financial results for 2024, showcasing solid performance with both Gross Transaction Value (GTV) and adjusted EBITDA exceeding guidance. The company posted an 11% year-over[1]year growth in GTV, driven by a 10% increase in order volume and a 1% increase in average order value. Advertising and other revenue also grew by 11% year-over-year, despite some large Consumer Packaged Goods (CPG) brands reducing their spending. Smaller, emerging brands are capitalizing on Instacart’s ad platform, contributing to a healthier revenue stream. Instacart demonstrated strong operating fundamentals, with adjusted EBITDA reaching $227 million—a 39% increase from the previous year.