Mattel, Inc.: Leveraging Product Portfolios & Partnerships To Fortify Market Position! 

Mattel, Inc. reported its fourth quarter and full-year 2024 financial results, showcasing a balanced mix of achievements and challenges. The company managed to execute its multiyear strategy effectively, focusing on profit growth, margin expansion, and cash flow generation. For the full year, Mattel saw a minor decline in net sales by 0.5% in constant currency, but managed to increase adjusted gross margin by 340 basis points. There was a 12% growth in adjusted EBITDA and a 32% increase in adjusted earnings per share, reaching nearly $600 million in free cash flow. This performance comes despite challenging comparisons with the previous year’s success of the Barbie Movie, which significantly boosted operating income.