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Mister Car Wash, Inc. Is Betting Big on the First 90 Days—Will New Members Turn Into High-Frequency Loyalists?

Mister Car Wash’s third-quarter results for 2025 reflect a blend of strategic progress and market dynamics, highlighting both positive indicators and areas of caution. The company reported a revenue increase of 6% to $263 million, with an adjusted EBITDA growth of 10% to $87 million, alongside a comparable store sales growth of 3.1%. These figures suggest steady operational performance and effective execution by its operations team, marking the tenth consecutive quarter of comparable store sales gains. The growth was fueled by a 6% year-over-year increase in its Unlimited Wash Club (UWC) membership, which remains a pivotal revenue contributor, accounting for over 75% of total sales. Strategically, Mister Car Wash has made noteworthy expansions with the acquisition of five stores in Lubbock, Texas, enhancing its market presence in that region.