Netflix Revenue Soars to $9.83 Billion—What’s Next in 2025’s Bold New Plans?

Netflix’s third-quarter performance for 2024 highlights several key developments that provide a
nuanced view of its position in the competitive streaming market. On the financial front, Netflix
delivered strong results, surpassing expectations on both earnings per share ($5.40 vs. $5.12
expected) and revenue ($9.83 billion vs. $9.77 billion expected), reflecting a 15% year-on-year
growth. The company added 5.1 million new subscribers, slightly above Wall Street expectations,
bringing its total membership to 282.7 million. This growth was driven by a significant 35% quarter-over-quarter jump in its ad-tier memberships, which accounted for more than 50% of sign-ups in
regions where it was available. However, the company does not anticipate advertising becoming a
primary revenue driver until 2026, as it continues to expand its ad-tier service to new markets like
Canada and globally in 2025.