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Netflix Isn’t Fighting Disney Anymore—It’s Fighting TikTok!

When Netflix announced it was acquiring InterPositive, the AI filmmaking startup founded by Ben Affleck, the headlines mostly focused on artificial intelligence. The usual debates followed. Would AI replace filmmakers? Would Hollywood automation begin? Would actors and directors lose creative control? But that framing may miss the bigger story. The streaming business has changed. Netflix no longer competes only with Disney or HBO. It competes with TikTok, YouTube, Instagram, gaming platforms, and every other place people spend their time online. Attention is the real currency now. That’s why the acquisition of InterPositive could matter. The startup builds AI tools designed to assist filmmakers during production and editing rather than replace them. Affleck says the models are trained on controlled soundstage data and focus on filmmaking techniques, not performances. The goal is to help creators work faster while keeping creative control intact.