Newell Brands: Portfolio Optimization & Distribution Expansion To Expand Market Share But Will It Work?

Newell Brands has reported its fourth-quarter and full-year financial results for 2024, demonstrating progress in several areas amid challenging market conditions. The company has been implementing a new corporate strategy which has yielded positive outcomes, although it acknowledges ongoing challenges. Newell’s key focus for 2024 was to operationalize its new strategy and enhance its culture. Successfully rolling out the strategy across all business segments, they centralized supply chain functions and upgraded talent. This effort is reflected in the financial results, with positive signs of improvement across several key metrics. Total core sales saw progress, with specific segments like Baby, Writing, and Commercial showing annual growth. However, total core sales for the company declined by 3.4%.