Ollie’s Bargain Outlet: How Bigger Scale And Stronger Buying Power Are Transforming Its Growth Story!

Ollie’s Bargain Outlet reported strong financial results for the fourth quarter and fiscal year 2025, reflecting progress on several strategic initiatives aimed at accelerating growth and expanding market presence. The company’s efforts in opening new stores, expanding its loyalty program, enhancing merchandise assortment, and reinvesting in the business have contributed to its overall performance. During 2025, Ollie’s opened a record 86 stores, significantly outpacing the previous annual record of 50. This expansion was front-end weighted, with all stores opened in the first three quarters and supported by a soft opening strategy intended to simplify execution. The company also broadened its geographic footprint by entering its 35th state, Minnesota, and plans to expand further into New Mexico in 2026. The current total store count reached 658 with a long-term goal of surpassing 1,300 locations, suggesting ongoing growth potential coupled with a sustained annual unit growth target of approximately 10%.