Paramount Global: Content Expansion & High-Quality Originals As A Critical Growth Lever! 

Paramount Global’s third-quarter earnings for 2024 reveal a nuanced and complex picture of a company in transition within the rapidly shifting media landscape. Paramount’s performance during this period highlights both significant achievements and underlying challenges. On the positive side, Paramount Global has made notable progress in its Direct-to-Consumer (D2C) segment, which demonstrated consecutive profitability. Paramount+ added 3.5 million subscribers during the quarter, reaching a total of 72 million subscribers, solidifying its position as the fourth-largest global streaming service. Moreover, Paramount+ experienced a 25% revenue growth year-over-year, driven by hit content and strategic expansion, including new international hard bundle deals. In addition to Paramount+, Pluto TV achieved record engagement, further enhancing Paramount’s overall digital footprint. These improvements in the D2C segment underscore Paramount’s ability to grow its streaming business amid fierce competition.