Pegasystems Inc.: What Is Their Targeted Go-to-Market Strategy?

Pegasystems, a leader in software for customer engagement and operational excellence, delivered an impressive Q2 earnings report, reflecting significant strides in their financial and operational performance. At the core of Pegasystems’ strategy is the integration of generative AI, which has been fundamental in differentiating their services and enhancing customer engagement solutions.The company reported substantial growth in annual contract value (ACV), which increased by 13% year-overyear in constant currency to exceed $1.3 billion. This growth has been attributed to enhanced client engagement facilitated by innovating go-to-market strategies implemented in 2023 and the intrigue surrounding their AI capabilities. Particularly, their Pega GenAI Blueprint has redefined how their teams engage with clients, significantly shortening the app design process from weeks or months to mere hours, thus revolutionizing their overall selling process.