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Ross Stores: Meta & TikTok Momentum Strengthening Customer Traffic at Scale!

Ross Stores, Inc. reported a strong performance during its third quarter, indicating a positive trajectory in both sales and operational metrics. Total sales increased by 10% to $5.6 billion, supported by a 7% rise in comparable store sales. This growth was widespread across all major merchandise categories, with particularly impressive results in cosmetics, shoes, and ladies’ apparel. Geographically, the Southeast and Midwest regions performed exceptionally well, while the dd’s DISCOUNTS segment also showed robust comparable sales growth similar to Ross. The company credits its merchandising team, which successfully created a compelling assortment of brand-name values, driving higher customer engagement and store traffic. The implementation of a new marketing strategy also played a critical role in boosting customer excitement and engagement, which contributed to a successful back-to-school season that extended through the quarter. Despite the operational successes, Ross faced increased costs related to tariffs, which impacted their earnings.