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Salesforce Just Expanded Agentforce — But Control Is The Story!

It has been a busy stretch for Salesforce. Fresh off a strong fiscal third quarter, the company is leaning hard into its Agentforce vision while sharpening its data foundation through Informatica. Revenue hit $10.26 billion in Q3, operating margins expanded, and Agentforce ARR surged more than 300% year over year. Now comes another strategic step: a definitive agreement to acquire Momentum, a conversational insights and revenue orchestration platform. Momentum captures unstructured voice and video data from platforms like Zoom and Google Meet, then turns that data into structured insights. Salesforce plans to integrate that capability into Agentforce 360 and Slackbot. The deal is expected to close in the first quarter of fiscal 2027. On the surface, it looks like another bolt-on acquisition. Underneath, it could meaningfully deepen Salesforce’s AI moat.