Snap’s Bold Moves in AR and AI Pay Off – Can It Keep Up the Momentum in 2025?

Snap Inc. reported a satisfactory revenue increase of 15% year-over-year amounting to $1.37 billion. The increase was primarily driven by the company’s diversification of revenue streams and its direct response advertising business. Daily active users (DAUs) saw a substantial rise, reaching 443 million in Q3, an addition of 37 million users compared to the previous year. This growth is attributed to increased engagement on Snapchat’s content platforms and the introduction of the Snapchat+ subscription model.