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Ulta Beauty: Expanding Market Share Through Store Growth, Cost Discipline, and Strong Cash Returns!

Ulta Beauty reported its financial results for the fourth quarter and fiscal year 2025, highlighting notable progress attributed to its “Ulta Beauty Unleashed” strategic plan. Over the full year, the company achieved nearly 10% growth in net sales, reaching $12.4 billion, an operating income of $1.5 billion representing 12.4% of sales, and earnings per share (EPS) of $25.64. Comparable sales increased by 5.4% for the year, with growth observed across all beauty categories and channels, reflecting momentum both in-store and digitally. The company continues to expand its store footprint domestically and internationally, operating 1,505 Ulta Beauty stores and 86 Space NK locations at fiscal year-end. Positives from the reported results include strong holiday season sales driven by omnichannel execution and popular marketing campaigns such as the “12 Days of Giftmas.