Target (NYSE:TGT) had a bruising 2025. Sales slid for the second straight year, the stock dropped 28%, and the once-loved big-box chain became a cautionary tale of retail missteps—from inventory flubs to uninspiring stores. But heading into 2026, a spark of hope has emerged. Activist hedge fund Toms Capital Investment Management has reportedly taken a significant stake in Target, potentially setting the stage for a shakeup. While the firm hasn’t made its intentions public, analysts say the mere presence of an activist can ignite what’s known as a “hope trade”—when beaten-down stocks bounce on the prospect of change. The backdrop: Target has already announced $5 billion in 2026 investments, a major corporate restructure, and a new CEO in Michael Fiddelke. All signs point to a battle—or partnership—between internal change and external pressure. Below, we unpack how a Target activist investor stake could play out, and what it means for shareholders, operations, and the stock.
Activist Catalyst & Governance
The report that Toms Capital has taken a significant Target activist investor stake couldn’t have come at a more critical moment. Target’s leadership is already in transition, with longtime CEO Brian Cornell stepping down and COO-turned-CEO Michael Fiddelke taking the reins. Into this void steps a hedge fund with a track record of pushing for operational reforms and strategic shakeups. Toms Capital has previously agitated at Kenvue, Kellanova, and U.S. Steel—situations where underperformance met shareholder pressure.
In Target’s case, activists could press for multiple changes. Governance-wise, the first shot may be aimed at the board. This wouldn’t be unprecedented: even before Toms arrived, activist group The Accountability Board filed a proposal to block Cornell from retaining his chairman role post-CEO exit. If Toms pushes the issue further, it could result in fresh independent voices—or even a proxy fight. Perception matters here: Wolfe Research noted that Fiddelke’s appointment signaled continuity, not transformation. Activists might try to change that narrative.
Strategically, activists often want near-term value unlocks. That could mean renewed pressure to spin off real estate, similar to what Bill Ackman’s Pershing Square once proposed during the 2008 downturn. At a time when many Tier 1 retailers still own substantial real estate, this remains a lever. But it’s a risky one, especially given Wolfe’s caution that such a move could weaken Target’s long-term flexibility. Still, for now, the market sees hope. The stock has rallied 7% in the past month on speculation that a Target activist investor stake could lead to real change.
Core Retail Execution: Stores, Labor & Merchandising
Behind the headlines, Target’s real challenge lies in retail execution. In 2025, comp sales fell 2.7% in Q3, and annual revenues declined for the second straight year. Categories like Home and Apparel were soft, while Food & Beverage showed moderate growth. Yet even with weak top-line trends, the company insists it’s laying groundwork for a turnaround—investing in merchandising, store experience, and tech.
The most visible shift is the transformation of its “Hardlines” segment into “Fun 101,” which focuses on toys, games, and culturally relevant items. The company says these categories are now showing positive comps—proof that guests respond to freshness and style. Target is also leaning into Gen AI tools like “Target Trend Brain” to improve product development speed and trend prediction. Add synthetic consumer modeling, and the merch team is now testing products faster and more frequently than before.
On the labor front, Target made headlines by cutting 1,800 corporate roles—roughly 8% of its headquarters staff. Management insists this isn’t cost-cutting for margin’s sake, but a move to “simplify decision-making.” Operationally, the company is experimenting with reallocating fulfillment work across stores based on capacity. Pilot tests in Chicago aim to balance store labor more efficiently, shifting brown-box digital orders away from high-traffic locations to backroom-heavy sites.
All of this is a nod to the complexity of modern retail. If a Target activist investor stake is to have teeth, it will likely amplify pressure on management to show faster results—not just on tech sizzle, but on real, everyday execution. Until then, execution risk remains high.
Investment Plan & Earnings/Margin Trajectory
Target has committed to a $5 billion capital expenditure plan in 2026—up $1 billion from the prior year. It’s the clearest sign yet that the company knows incremental change won’t cut it. The focus areas? Bigger stores, more remodels, revamped merchandising pads, and upgraded tech and supply chain systems. CEO Fiddelke called it the “most store floor change in a decade.”
The bet here is clear: that bold investments now will restore growth and margin expansion later. Already, new large-format stores are exceeding sales targets. Remodels have historically shown high ROI, and Target plans to scale that further in FY26. On the margin side, adjusted EPS for FY25 is guided at $7–$8, with Q3 EPS at $1.78. This is down from $1.85 a year ago, but management insists it reflects “solid performance” given revenue headwinds.
Crucially, gross margin rate held mostly steady in Q3 at 28.2%, helped by reduced inventory shrink. Inventory is lean—down 2% YoY—with more emphasis on top-selling essentials. In-stocks improved by 150 basis points on core SKUs, reflecting supply chain tech upgrades and operational discipline.
But the pressure is on. If these investments don’t move the needle on comps by mid-2026, especially in discretionary categories, the story could unravel quickly. That’s why the presence of a Target activist investor stake adds urgency—investors will want to see a clear link between CapEx and earnings growth. So far, the stock’s valuation assumes some of that growth is coming.
Capital Allocation & Asset Options (Incl. Real Estate) + Valuation
Beyond the operational reboot, the real chessboard is capital allocation. With trailing twelve-month (LTM) EV/EBITDA at 7.17x and P/E at 11.8x, Target trades at a noticeable discount to historical averages—and well below peers like Costco or Walmart. The forward P/E multiple for 2026 sits at around 12.74x, suggesting the market is pricing in only a modest recovery.
Target has been cautious on buybacks, spending just $150 million on repurchases in Q3 after a pause in Q2. But dividends remain a core pillar: the company has increased its payout for 50+ consecutive years and sports a 4.7% forward yield. That’s attractive to income-focused investors, but raises questions about flexibility. Could activists push for a reallocation—cutting dividends or buybacks to fund more aggressive moves?
Then there’s real estate. Activists like Ackman have long floated REIT spinoffs or asset monetization as value unlocks. Target owns substantial store real estate, and even partial sales or sale-leasebacks could free up capital. But management seems wary—arguing that ownership supports margin stability and long-term strategy. Still, if growth lags, expect this topic to resurface.
On cash flow, Target’s NTM Market Cap / FCF is a lofty 22.85x, and LTM EV/GP (gross profit) sits around 2.08x—numbers that imply optimism about a rebound. Whether that optimism is justified will hinge on earnings delivery, consumer trends, and activist pressure. For now, the valuation remains in no-man’s land: not distressed, but not commanding a premium either.
Final Thoughts: A Show-Me Story With Levers to Pull
Target’s 2025 slump left scars—sales fell, margins compressed, and investors questioned its relevance. But with a $5 billion investment plan, new leadership, and the potential influence of a Target activist investor stake, 2026 offers a shot at redemption. There’s clear effort underway: modernized stores, AI-enhanced merchandising, and smarter labor allocation. These changes could eventually restore Target’s growth story—but only if they translate into comp acceleration and margin gains.
Activist involvement adds urgency and optionality. It could lead to sharper governance, asset sales, or operational tweaks. But it also introduces risk—if management resists or execution lags, the stock could stay stuck. And while valuation is reasonable (LTM P/E ~11.8x; EV/EBITDA ~7.2x), it assumes at least some earnings rebound. That’s not guaranteed.
In short, Target is in a transition. The stock is a “hope trade” in the truest sense—riding the belief that internal plans and external pressure will reignite performance. Investors won’t have to wait long to see if that hope becomes reality.
Disclaimer: We do not hold any positions in the above stock(s). Read our full disclaimer here.



