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Coca-Cola Names New CEO for 2026—And He’s Facing a Major Consumer Shift!

In a major leadership transition that could define the future of Coca-Cola, longtime executive Henrique Braun is set to take over as CEO in Q1 2026, succeeding James Quincey. Quincey will step into the role of Executive Chairman after nearly a decade at the helm. His tenure saw sweeping changes, from slashing underperforming brands to investing heavily in digital transformation. But as the world shifts away from sugary sodas, Coca-Cola’s greatest challenge may just be ahead. The company’s growth in 2025 has relied more on pricing than volume, with consumer behavior trending decisively toward low-sugar, functional drinks. Coca-Cola New CEO 2026 Henrique Braun inherits a company that’s profitable and cash-rich, but one whose traditional cash cows are losing cultural relevance. The new CEO must now balance continuity with urgency.