Description

eBay’s Depop Integration Expands Its Reach Into High-Value Younger Demographics!

The fourth quarter and full year performance of eBay Inc. reflected a notable acceleration in marketplace activity alongside expanding monetization, while also highlighting areas of geographic and category-level variability. The company exited 2025 with gross merchandise volume growth of nearly 6% for the year and over 8% in the fourth quarter, supported primarily by its focus categories, consumer-to-consumer activity, and recommerce. These segments together represented roughly two-thirds of total marketplace volume and grew at a materially faster pace than the broader platform, indicating that prior multi-year investments in friction reduction, trust, and category depth are translating into measurable scale benefits. Revenue growth outpaced GMV growth, driven largely by advertising, managed shipping, and buyer-facing fees, which collectively lifted the take rate despite mix and policy-related headwinds.