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Ford Takes a $19.5 Billion Hit—And That’s Just the Beginning!
Ford Motor Co. just hit the brakes on one of its most ambitious bets: the all-electric F-150 Lightning. In a bold shift that redefines its EV strategy, the company announced a staggering $19.5 billion charge tied to its electric vehicle business, marking one of the biggest write-downs in U.S. auto history. Alongside this financial reset, Ford is scrapping plans for an all-electric F-Series pickup, converting the current Lightning model into an extended-range hybrid, and retooling its massive battery plant in Kentucky to serve the booming energy storage sector instead of EVs. This strategic turn follows persistent EV losses, softer-than-expected demand, and evolving regulatory headwinds. The move signals a deeper recalibration across the industry, not just for Ford but for the broader auto landscape where hybrids and flexibility are now back in vogue.
