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Intuit & The $300 Billion AI Misunderstanding!

Markets love a good villain. Right now, artificial intelligence has become the monster hiding under every software company’s bed. Investors seem convinced that generative AI will dismantle legacy platforms and flatten the economics of software. Few companies illustrate that fear better than Intuit, whose shares have dropped sharply even as its business continues to grow. Management sees the situation very differently. In fact, the company recently accelerated share buybacks and halted executive stock sales to signal confidence in the business. The leadership team argues the market is chasing a narrative rather than looking at the numbers. Revenue is still growing at double-digit rates. AI tools are already embedded in the product suite. And millions of customers are using them daily. That disconnect makes Intuit an interesting case study in how markets process technological disruption. AI will undoubtedly reshape software. But disruption rarely unfolds the way investors expect.