Description

Whirlpool’s New Product Engine—and What’s Driving Market Share Gains!

Whirlpool Corporation’s performance in 2025 and its outlook for 2026 present a nuanced picture of challenges and strategic initiatives aiming for recovery and growth. The year 2025 proved difficult for Whirlpool, primarily due to the absorption of significant costs from tariffs and a sluggish housing market that has not yet unlocked potential demand for home appliances. These factors combined to create a flat global organic revenue and an ongoing EBIT margin of 4.7%, slightly trailing industry expectations. On the positive side, Whirlpool demonstrated resilience by maintaining market share and introducing a robust lineup of new products across its segments. The company successfully launched numerous products in MDA North America, capturing additional floor space and achieving market share gains in the latter half of 2025. The significant investment in innovation has positioned them to drive future growth.