Deckers Outdoor Corporation: The HOKA Expansion Playbook & How New Categories Could Unlock Massive Growth!

Deckers Brands’ latest earnings reveal several aspects that are crucial when forming an investment thesis. In the second quarter of the fiscal year 2026, Deckers reported a 9% revenue growth and a 14% increase in diluted earnings per share compared to the previous year. Total company revenue grew by 12% in the first half, with key contributions from the HOKA and UGG brands, which saw increases of 15% and 12%, respectively. The international market, particularly in the EMEA region and China, played a pivotal role in this success, showcasing Deckers’ strategic focus on expanding globally. Positives in the report include the solid growth of Deckers’ flagship brands, HOKA and UGG. HOKA’s revenue expanded by updating major product lines and tapping into both performance and lifestyle footwear categories. The UGG brand achieved success by focusing on men’s footwear and expanding franchise initiatives.