Guess’, Inc.: Are Its Enhanced Brand Awareness and Marketing Investments Paying Off? 

Guess?, Inc. reported its second quarter fiscal 2025 results, demonstrating a mixed performance. The company’s revenue increased by 10% in U.S. dollars and 13% in constant currency, reaching $733 million. This growth was primarily driven by contributions from all segments except Asia, and notably supported by the recent acquisition of rag & bone, which has been integrated smoothly. The core Guess? business saw robust growth in European wholesale and American wholesale markets.