Alaska Air Group Races to 50% Premium Revenue in A High-Stakes Market Gamble; What Lies Ahead? 

Alaska Air Group, which includes the recent acquisition of Hawaiian Airlines, reported a robust financial performance for the second quarter of 2025. The company achieved a GAAP net income of $172 million and an adjusted net income, excluding special items, of $215 million. This indicates the successful execution of integration and operational strategies, which have led to significant synergy benefits from the Alaska-Hawaiian merger. The revenue for the quarter reached a record $3.7 billion, with Alaska Air Group’s unit revenue performance expected to lead the industry.