Booking Holdings: An Analysis Of Its Game-Changing ‘Connected Trip’, Expansion of Direct Channels & Its U.S. Strategy! 

Booking Holdings delivered a robust performance in the second quarter of 2025, showcasing resilience and strong demand in the global travel industry. Key financial metrics exceeded prior expectations, with room nights reaching 309 million, an 8% year-over-year increase, and gross bookings and revenue increasing 13% and 16%, respectively. This growth was driven by strong performances in Europe and Asia, with Asia experiencing low double-digit growth. However, the U.S. remains the slowest-growing region, improving slightly from the previous quarter but still facing lower Average Daily Rates (ADRs) and shortened booking windows, potentially reflecting cautious consumer spending.