Celsius Holdings: How Are They Aligning Towards The Broader Market Trend Of Health-Oriented Beverages? 

Celsius Holdings, Inc. recently shared its fourth-quarter and full-year financial results for 2024, along with the announcement of its acquisition of Alani Nu, a significant player in the U.S. energy drink category. The company’s fiscal performance indicates a robust revenue of $1.36 billion for the year, marking a 3% increase from the previous year, despite facing challenges that have affected many consumer packaged goods sectors. Key positives from the report include a solid 22% year-over-year volume growth, outstripping the overall energy drink category’s growth of 5%. This highlights strong consumer demand for Celsius’s portfolio, particularly its emphasis on zero-sugar and functional beverage options. The initiatives to expand distribution have resulted in a 37% increase in total points of distribution and nearly full coverage across major retail locations in the U.S.