Celsius Holdings: Initiation Of Coverage – Position in the Competitive Energy Drink Landscape

This is our first report on beverage major, Celsius. The company reported a strong fiscal year for 2023, which included nearly complete distribution coverage in the United States and over 102% growth in yearly revenue, reaching around $1.3 billion. The company’s share gains have resulted in it breaking the 10-share barrier in the energy drink market for the first time in over a decade. Looking ahead, the firm plans to put more focus on increasing distribution points per location, growing in nontracked channels, and long-term international expansion.