Clorox’s Boldest Move Yet: Will Purell Be a Game-Changer or a Gamble?

In a significant strategic move, The Clorox Company announced its intent to acquire GOJO Industries — the private manufacturer of the Purell brand — for $2.25 billion in cash. This acquisition is Clorox’s largest to date and aims to bolster its Health and Wellness segment, which has been its fastest-growing and most profitable division. The acquisition was revealed on January 22, 2026, and includes anticipated tax benefits of $330 million, lowering the net purchase price to approximately $1.92 billion. GOJO Industries, founded in 1946, derives more than 80% of its revenue from its B2B network, which includes over 20 million soap and sanitizer dispensers globally. Clorox intends to finance the transaction primarily with debt and expects it to be EPS-neutral in year one and accretive by year two.