Etsy’s Marketing Masterplan: Unlocking Maximum ROI for Explosive Growth! 

Etsy Inc.’s fourth quarter and full-year 2024 results underscore challenges as well as initiatives aimed at recalibrating for future growth. The company’s consolidated Gross Merchandise Sales (GMS) saw a decline of 4% year-over-year to $12.6 billion, indicating a tougher operating environment and competitive pressures. Despite this, Etsy managed to achieve record revenue of $2.8 billion, up by about 2% from the previous year, highlighting its ability to expand the take rate while maintaining a focus on profitability with an adjusted EBITDA of $782 million, translating into margins of 27.8%.