GoDaddy, Inc.: Utilizing Data and AI for Pricing and Bundling

GoDaddy’s first quarter results for 2024 demonstrate a strong start to the year and contribute to the positive reputation of the company. Notably, through their free cash flow, the company has achieved growth of 26% year-over-year, thanks to their profitable growth model that converts customer value to shareholder value. This has been largely driven by a surge in the applications and commerce sector, which has seen bookings growth of 22% and normalized EBITDA margin expansion of 400 basis points.