Description

IAC’s Product Innovation Push: From MyRecipes to PEOPLE, A Direct-to-Consumer Pivot!

InterActiveCorp (IAC) recently provided an update on its fourth-quarter performance for 2025. According to the company, IAC had a solid quarter, culminating in robust digital revenue growth driven by its People segment, which registered a 14% increase. This positive result defied challenges posed by industry disruptions, particularly from AI influences affecting digital publishing strategies. On the positive side, People demonstrated resilience against the backdrop of an evolving digital landscape, primarily benefiting from diversified revenue streams across advertising, performance marketing, and licensing. This strategy helped offset a decline in web sessions, particularly attributable to a significant drop in Google search referrals. The non-session-based revenue, which grew by 37% year over year, was driven substantially by off-platform engagements, including social media and content licensing arrangements, notably with Apple News and new AI content partnerships with Meta. IAC’s transition efforts focused on developing new consumer products through People’s brand extensions.