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Logitech Is Running Short On Chips While Premium $180 Mice Keep Selling!

Logitech International has found itself caught in one of the more unusual side effects of the artificial-intelligence boom: AI infrastructure is consuming semiconductor supply at the same time that Logitech needs chips for products ranging from mice and keyboards to gaming hardware and video-conferencing systems. CEO Hanneke Faber has described the situation bluntly, saying AI is “eating” the company’s chips and warning that broader supply tightness may not improve quickly. The challenge has become more immediate after a serious incident forced one of Logitech’s semiconductor suppliers to shut a manufacturing facility, creating a potential revenue impact of up to $200 million in a future quarter. Yet the company is not simply absorbing higher costs. It has already raised prices in video collaboration, is selling more premium products such as $130 and $180 mice, and is benefiting from AI-driven demand for workplace hardware.